I was introduced to Krista a few months ago and since our first meeting she has dramatically influenced the way Allbound thinks about Inbound marketing. Specifically, she has empowered our team to rethink marketing operations processes from marketing lead to first demo and our opportunity qualification process. Krista's processes have bridged several gaps between marketing and sales and have also uncovered several opportunities for our organization that have made us better. She is supportive, thoughtful, detailed, determined, a great listener, and a great advocate for marketing.

Krista helped us clarify our go to market messaging so we could turn that into an actionable go to market strategy and plan.  She then transitioned to focus on putting measurements in place, building a staffing model, assessing the current team and helping us hire additional members that were needed to meet our growth objectives. Krista also coached our leadership team to better performance which directly impacted win rates and overall outcome.  In retrospect, Krista was one of the best investments we made as we scaled our business.

I love working closely with clients to solve problems and have a number of excellent relationships that started during the sales process. However, I will be the first to admit that I lack an intimate understanding of what it takes to be a great sales leader. I call Krista my Sales Therapist (although I think she prefers Sales Whisperer), because she is the first person to put sales into terms that I can understand. I would give Krista my highest recommendation. She has fundamentally changed our business, has been a pleasure to work with, and continues to demystify the sales process for this engineering-focused CEO.

A true leader with an outstanding ability to communicate. When she walks in the room there is a plan of action that has been carefully thought out which always caters to your company goals. This was by far the easiest “consultant” partnership I’ve ever been a part of. Those communication skills broke down any potential barriers within our very first meeting. Krista’s drive enables others to raise the bar; she fosters a winning environment that shapes an organization. She significantly helped me build a Sales Development just as COVID-19 changed how we all do business. We never skipped a beat and she never allowed excuses to deter us from our 2020 goals. I’d work with Krista again in a heartbeat.

While looking to build out an inside sales team, Krista was referred to me. We were looking for an experienced resource that could come in and quickly enhance the productivity of the current team, put the necessary processes in place to build a team that would grow our pipeline, and expand rapidly along with the rest of the organization. After building up and training the internal team, Krista helped our SDR-sourced pipeline exceed $1M annualized in the first three months and increased the average productivity per rep by 286% QoQ. The team has already closed five deals from that pipeline as well. I highly recommend Krista to any rapid growth organization. Her energy is contagious, and her drive to improve the team and results was evident on day one.